The sweatpants CEO is a real person. Hi. 👋

The first Meta ads course I took told me I needed to spend at least $100 a day to get results. I did it. I had no idea what I was doing, and I flushed that money straight down the toilet.

Every course after that felt like it was written in a different language. Nobody was teaching ads for someone like me — a complete beginner with a small budget who just wanted to know what to actually do.

So I kept posting instead. And posting. And watching my Stripe app at the end of the day seeing nothing, while people posting way less were somehow making sales.

Eventually I stopped waiting for someone to teach me and figured it out myself. Made expensive mistakes. Learned what actually matters. And realized the real strategy for a beginner is SO much simpler than anyone makes it sound.

When I launched my first paid community, The Ads Corner, it hit 266 paying members in six weeks. No free group first. No massive following.

That experience became its own thing I teach now, inside The Skool Scaling Squad.

These days my whole world is two communities, a handful of tools, and a method that lets all of it run without me being glued to my phone. Usually in sweatpants.